Saturday, 12 July 2014

Get References And Case Studies From Local SEO

The first question you need to ask the local SEO firm is ‘are you helping to get the job done’? The best way the firm can answer your question is to show you that they have got the job done for many other customers just like you. For instance, if you run storage company and you talk to a local SEO company that has already worked with ten other storage companies and they have all had good results, then that is a good predictor that you will be successful working with the firm. If your firm is unique, then you need a generalist firm rather than those who are focusing exclusively on industry. You should get references and case studies from the firms that have done same kind of work with other customers with similar business model and similar job as yours.

What are the questions you need to ask before hiring a SEO firm?

A good local SEO company executes tactically. Great firms do the same job and also are highly creative. All creative people tell their own stories. Stories allow you to get a true version of what the local SEO is all about. References and case studies are like looking someone’s profile in LinkedIn. Apart from this you also want to hear them telling stories about their experience, background, success and failure of the project. You need to ask them how they were founded, what their client experience was, what was the client worst experience and how they handled them and how have they improved over a period of time. You need to ask them these questions before you hire them.

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